Select your target audience

First of all, select your target audience by choosing Send > SMS > Simple Search:

Compose your campaign

Add the text to your campaign in the text field. Remember, the character limit for SMS sends is 133 characters or 112 characters if you’re including a link.

If you want to include a trackable link, use the Add Tracker URL button.

If the Add Tracker URL button isn't showing for you, it may be because your user role permissions aren't set up to allow you to add links to SMS messages.

Saving/recalling messages

You can optionally recall a previously saved message from the dropdown. 

Or set a name and save a message to come back to it later.


The Originator field defines the display name that a recipient will receive the text message from. 

Unsubscribe Text

It’s also good practice to include a section on how to unsubscribe. You can include a number to text to allow the recipient to unsubscribe. For example:

Text STOP to 80010 to opt-out. 

Click next once your done. If you opted to include a link, you’ll be prompted to add that URL now:

Responders (optional)

Optionally, you can also configure a ‘responder’. You will be prompted on this screen if you would like to set one. Just click Next if you don’t want to do this.

You can select none, one, two or all three:

Reply SMS (optional)

If you select ‘Reply SMS’ this will send an extra SMS to the person that clicks the URL in your SMS broadcast. So for example, your message could say ‘click here for an offer’ and the reply message could say ‘show this text to claim the offer'. You will need to type in an originator (short, all one word) to say who the text is from. Leave the ‘expire in’ option as 24 hours unless you want it to expire sooner (after 24 hours, replying to the SMS won’t work). Type in your message (in 160 characters or less).

Press ‘attach’ when finished.

Email Contact Details (optional)

If you select ‘Email Contact Details’ this will send an email to an email address of your choice whenever someone clicks the URL in your SMS broadcast. Your text message could say ‘click here’ and someone will call you back. In that case your email responder message could say:

"Hi Guys,

A customer has clicked the link in your SMS broadcast, please contact them as soon as possible using the details below.

First name: {firstname}
Last name: {lastname}
Mobile: {mobilenumber}
Email: {email}
Dob: {dob}

Address1: {buildingnumstreet}
Address2: {locality}
Address3: {city}
Address4: {county}
Post code: {postcode}


The code above will pull through the contact’s details so that they can be called back. 

In the ‘from’ box write in an email address you want the message to come from. You could just use

Write an eye catching subject line in the subject box, e.g. ‘SMS Request for Call Back ALERT’ or something relevant.

For email recipients you can enter one or multiple email addresses for the people you want to get the alert. If you want more than one email address separate these with a comma and no space.

Press ‘attach’ when finished.

Group Redirect (optional)

If you choose ‘Group Redirect’ you can add people to a group on the database of your choosing when they click the URL in the SMS.  Choose the group from the list and click ‘attach’. You could create a new group before you start this process so you can choose it from the list. You could call your group something like ‘SMS Clickers (date)’. You may want to add clickers to a group so you have a record of who has clicked to get the offer.

Send a test SMS to yourself first using these responders so you can test the process and see how it works.


“Message can not have newline characters”

If you get this message, it’s because you have some carriage returns in your message. 

Not enough credit?

If you get prompted that you do not have enough credit, follow the link to add additional funds. You can also contact the Airship support team to have credit moved from one unit to another.

Non-standard ascii character alert

If you receive this alert when composing your message - "Message contains a non standard ascii char" - then check your message for things like special characters or smart-quotes, particularly if you have pasted your message in. Try retyping it in the message interface itself.

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