Engagement milestones are a useful tool to segment your database by engagement levels. You can target suitable content and frequency of broadcasts to specific segments which can be used to increase your read and click rates.
How can I use these milestones?
Once the milestones are implemented on your account you can start to target your segments. You can view your milestones in the contacts area of Airship:
This allows you to see the number of contacts and read rate for each particular milestone, you should notice that your highly engaged segment has a much higher read rate than the other segments.
Defining Engagement milestones -
- New - customer has read no emails.
- Highly engaged - an email has been read in the last 30 days.
- Engaged - an email has been read in the last 90 days.
- Unengaged - customer hasn't read an email for 180 days.
- Dormant - no emails have been read in the last 365 days.
To target your milestones go to Send > Simple Search > Email and choose which segment you would like to target. You can only target one milestone at a time so remember to plan the content you’d like to send to each milestone before you start.
You can also select the relevant units you’d like to target along with any other conditions on the simple search feature, then click Count Results to see how many people you’re sending to. Once you’re happy, you can proceed to the Email Builder as usual.
If you’d like any more support on your engagement milestones, just get in touch and we’ll be happy to help.