Getting Started
Make sure you’ve done a test send first before sending the email.
Once you are happy with the email and you are ready to send it, click
Email Campaigns > Broadcast > Create newYou will then need to click on ‘Narrow Search by Inclusions’.
Verify the audience count displayed at the bottom of the configuration page to ensure it matches your expectations before sending.
Troubleshoot exclusions by checking broadcast settings such as milestone exclusions, which may exclude specific contacts like dormant contacts.
Targeting on the number of PoPs
You can now target your customers based on how many times they have visited you over a certain amount of time and in specific locations if you want to narrow it down.
Under ‘Include Guests’, go to PoPs search criteria and select the X number of PoPs you want the guests to have in the last Y days, or between the specific dates. For example, you might want to send an email to everyone who had more than 2 PoPs in Sheffield last week or you could target those guests who have visited you 10 times in the last 2 months with Loyalty offers and so on.
Please note that it is not currently possible to target anyone who hasn't got a PoP in a specific time period, i.e. you can't search for 'equal to 0' or 'less than 1'. If you want to target your lapsed guests, you can do it by going to PoP segments section and ticking PoP 6 - Lapsed Guests as per below:
Targeting on Assumed Spend
If you don’t have a purchase data integration set up, you can still target your guests based on how much of assumed spend they have spent with you over a certain period of time - like in the screenshot below.
Note that assumed spend is set to be £19.95 per cover per visit and if you want that to be updated, contact Customer Success team who will be able to amend it for you.
Trigger by Booking type
This is useful for anyone who has specific booking types, for example if your venue has different golf courses that people can book, you will be able to send triggered emails based on the golf course the guest has booked.
Please note that it will depend on the booking integrations you have as not all integrations support specific booking types. In such cases, the “general booking” type will appear on the list only.
Troubleshooting Exclusions and Configuring Broadcasts for Specific Audience Targeting
When sending broadcast emails, you may encounter situations where certain contacts are unexpectedly excluded despite being part of the intended audience. In such cases, understanding and adjusting broadcast settings is essential.
Reasons for Contact Exclusion from Broadcasts
Dormant Contacts: Contacts in the "dormant" milestone are automatically excluded from broadcasts, even when opted in, to protect sender reputation. Dormant contacts typically have a history of not opening or engaging with emails. To include dormant contacts in your broadcast:
Adjust the milestone exclusions in the broadcast settings by unticking the option to exclude dormant milestones.
Be cautious with this adjustment as it may impact overall engagement rates.
Tips for Successful Broadcasts
Regularly review audience segments to ensure they align with your marketing goals.
Perform test sends to smaller audiences to validate configuration choices and verify engagement metrics.
Avoid oversaturating dormant contacts to maintain sender reputation.
Following these guidelines will help ensure more accurate targeting and minimize unintentional exclusions when configuring and sending broadcast emails.