We store PoPs in Airship when a guest registers a visit in one of your venues, these can then be used to target or segment your guests.

You can send emails based on how often your guests visit or trigger an email after their visit to encourage re-visits or ask for feedback etc.

To set up an email based on a customer's PoP date, select Email campaigns > Date Triggers > Create New.

You’ll now be shown a screen where you can build your email (or you can select a previously saved email from the dropdown menu).
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Once you’ve built your email, it’s time to set up your PoP trigger.

1 - Select a send time. Your email will go to any matching customers each day at this time.

2 - Select how many days before (Pre) or after (Post) the customer’s PoP you want your email to be triggered.

3 - Select the 'PoP Date’ trigger type in the dropdown list.

This is an important part of the trigger journey, once you've scheduled the time for your email to send, click on "Add audience criteria" and select "only guests whose latest visit was in any of the locations selected"

This will ensure the email is sent from the venue the guest last visited (this is particularly important if you are creating your email in the "head office" location.

You can also add additional audience criteria into your triggered email if needed, for example if you're sending a post PoP email to ask for feedback you may want to send this to all of your guests rather than just those that are opted in to marketing.

You can also exclude guests in this section, for example, you might want to suppress sending a post-PoP ‘feedback’ email so it doesn’t get sent to anyone who has already left feedback recently.

Find out more about the additional targeting options here.

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Once you’re ready to schedule, click Create. You’ll now see your scheduled Date Trigger in the list of scheduled date triggered broadcasts.

If you need to amend it, click on the edit (pencil) icon.