When you have booking data flowing into your Airship account, you’ll be able to set up triggered emails based on customer bookings. These are great for encouraging re-visits or asking for feedback about a customer’s experience.
How to get started
To set up an email based on a customers booking, select Email campaigns > Date Triggers > Create New.
You’ll now be shown a screen where you can build your email (or you can select a previously saved email from the dropdown menu).
Targeting and search criteria
Once you’ve built your email, it’s time to set up your trigger.
Date Trigger settings
1 - Select a send time. Your email will go to any matching customers each day at this time.
2 - Select how many days before (Pre) or after (Post) the customer’s booking interaction you want your email to be triggered.
3 - Select the trigger type. In this case you can choose from:
Booking Enquiry Date (the date a customer made a booking - good for things like ‘Thanks for your booking’ emails)
Booking Seated Date (the date a customer visited and consumed their booking - good for things like post-booking feedback emails or pre-booking reminders)
(And yes, there are lots more trigger options on that dropdown other than bookings!)
Search settings
You need to select all the groups you wish to be included in the triggered email. That could be one group, all the groups on a unit or maybe all the groups on your account. For example, you might want to send the same triggered email to all customers the day after they make a booking for any of your units, to do that select the relevant groups on each of your units.
You may also add additional search criteria that you want this date triggered email to match. Use the Add Simple Search or Add Advanced Search options to further refine your targeting.
For example, you might want to suppress sending a post-booking ‘feedback’ email so it doesn’t get sent to anyone who has already left feedback recently, like this:
Finish up
Once you’re ready to schedule, click Create. You’ll now see your scheduled Date Trigger in the list of scheduled date triggered broadcasts.
If you need to amend it, click on the edit (pencil) icon.
Important considerations for multi-unit brands
If you have multiple units (sites), there are some important things to note!
If you set up your Date Triggered booking email on head office, the trigger is based on a booking a customer has made across any one of your sites.
If you set up your Date Trigger within one of your units, it is based on any booking the customer has made for that site specifically.
Date triggers relating to bookings in specific units
If you want to send an email related to a booking interaction with a specific site, switch into the unit first before setting up your email. You can switch into a unit using the drop-down in the main navigation.
Date triggers relating to bookings across your brand
If you want to trigger an email based on whether a customer booked in any of your sites, stay in the Head Office unit.