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How to use email tags and how to report on them
How to use email tags and how to report on them

This article talks you through using tags in emails, how to report on them and why it’s really quite handy.

Oskar Smith avatar
Written by Oskar Smith
Updated over a week ago

What are tags and why should you use them?

Tags are a really useful way of organising your broadcasts. They’re essentially a label you can attach to both your automated emails and central broadcasts to categorise them and also quickly identify them when it comes to reporting.

You might use them if you’d like to measure the results of a specific campaign or set of emails, for example, if you’re going to send out a set of emails for your Christmas campaign, during a three month period, if you consistently tag these email broadcasts with ‘Christmas Campaign 2019’, you can quickly refer back to them and run a report to see how they’ve collectively performed. 

How to use them in Airship

It’s super simple. When you’re on the ’Prepare, Verify, Schedule & Send Email’ page, you will see a box titled ‘tag content’. This is the box where you can add a tag to your email. Stick in whatever you fancy, click ‘Add Tag Word’ and hey presto, it’s all tagged.

How to use them in Airship Reports

We’ve also made reporting on them a breeze. Access your reports from your Airship dashboard by clicking on the Reports item on the navigation.

Your Reports screen will pop out. You want to click on the ‘Email Broadcasts’ from the list shown. You can select your date range and either view or export your report. We recommend exporting the report and uploading into a spreadsheet where you can filter the ‘tag’ section to your heart’s content. 

A couple of best practice tips...

Make a note of them.

This might seem trivial but unless you’ve got some sort of photographic memory, you’re not going to remember every single tag you’ve ever stuck on a broadcast. We recommend using a simple spreadsheet to note down the tag used and date of sending so you can easily refer back. 

Use consistent naming conventions.

Use dates, use brackets, use acronyms if you fancy, just make sure you’re consistent in the style of tag you’re using. For example, if you have multiple units you could use the name of the unit and the date you’re sending. Or you could go with the type of content you’re sending out, pizza offer, for example. Just don’t overcomplicate it. If you’re not sure you’re going to remember what every acronym means, don’t bother, just write it out fully so it’s nice and clear. 

Now, go forth and get tagging! If you have any other questions, just get in touch and we’ll be happy to help. 

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