Log into Airship and from the sidebar click on Emails > Sent.

Select your timeframe and criteria and click Search.

You'll now see a list of your sent emails with quick stats including open rate, click rate and PoP rate. There's also a campaign tag column to help you spot and group campaigns quickly.

Click Report on any email to dig deeper.

At the top of the visual report you'll see a preview of the email that was sent.

Here's what each stat means:

Click the orange View click heatmap button to see a text version of your email where you can hover over any clickable area to see how many unique or repeat clicks each link received.

💡 Unique clicks = the number of individual people who clicked a link.

Shows you how many guests were sent the email, how many read and clicked it, and how many then visited one of your venues. The conversion window is 30 days so the numbers will keep updating until a month after the email was sent.

If your email included Airship Rewards voucher codes, this section shows how many were claimed, redeemed and the overall redemption rate. If your email didn't include any vouchers this section will be blank.

Lists every link in your email ranked from most to least clicked, with gold, silver and bronze for the top three. Great for seeing what your customers are most interested in.

Covers how many emails were successfully delivered, any bounces, unsubscribes and spam complaints. Worth keeping an eye on to make sure your emails are landing well.