Airship's other half, Toggle, is a powerful gift card platform.
If you have both an Airship and Toggle account, you can link them to send automated emails with free Toggle voucher codes - giving customers an extra
reason to visit!
Perfect for:
Welcome emails - Make a great first impression.
Birthday emails - A little gift to celebrate!
Feedback emails - Turn experiences into loyalty.
Why use Toggle vouchers?
✅ Boost footfall – Customers might bring friends & family!
✅ Resolve complaints or reward loyalty – A simple way to say thanks.
✅ Hands-off automation – Set it up once and let it run.
Please note: Toggle vouchers are for monetary values only (e.g. £5) and cannot be percentage-based (e.g. 10% off).
Getting Started
You'll need to create a new gift card product in Toggle for your exclusive Airship offer.
Step 1:
Log into Toggle
On the sidebar click on Shop and then click Add
Select the Gift Card option
Fill in the details* and set the product to ‘Private’
Save
Quick demo how it looks when filled in (no sound) -
Setting Up Your Toggle Voucher – Key Details
To ensure a smooth setup and easy tracking, follow these steps when creating your voucher in Toggle:
Product Name - Choose something clear like "Birthday Voucher" if it's for birthday emails. This makes it easier to track issuance and redemptions in reports.
Fulfillment Type - Set to Digital Only (no physical cards).
Product/Webshop Status - Mark as Public & Private so it’s hidden from your Toggle shop but still usable in your Airship campaign.
Voucher Value - Use Pre-set values (e.g. £5 or £10).
Expiry Date – Keep it short! We recommend 30-60 days after issuance using the "Custom days after purchase" setting.
The other details such as product image, description, number available etc can be left blank (for the descriptions you'll need to add something to allow you to save the product - so you could just put a dot in each).
The Airship team will help you with adding the copy for the email later on.
Step 2:
Gather up the key details the Airship team will need:
Product Name (e.g. Birthday voucher)
Product ID (find this on the Toggle product you set up on step 1 - more info here)
Product expiry rule (e.g. 30 days after issuance)
Product value (e.g. £5)
Product image (send us the image you want to appear on the voucher on Step 3)
Customise your voucher to fit your campaign by deciding:
If the voucher should be Single-Use or Multi-Use?
Single-Use - The voucher is redeemed once, even if the full value isn’t spent.
Multi-Use - Customers can use the remaining balance on future visits.
If the voucher should contain a QR Code or Unique Code?
Unique Code Only - Customers enter the code at checkout.
QR Code - Faster redemption if your venue has scanners.
Pick what works best for your setup to streamline customer experience!
Step 3:
When this is all ready, please submit that information on our form here.
The Airship team will pick this up with you and begin setting it up.
When this is all set up, how will it look?
Once the Airship team have set up your Toggle voucher for your Airship emails, this is what your customers will see.
Customer journey
The customer is sent an email containing your voucher link, this can be found within the email builder under special links.
2. The customer clicks on the link to access their voucher (you can choose whether this should include a QR code or not).
3. The customer then redeems their voucher in venue.
Reporting
You can use your Toggle dashboard to see how many vouchers have been assigned and how many have been redeemed across your campaign.
We recommend downloading the Cards report - this report shows you all gift cards purchased or issued, including the product name, value, and current balance.
For more info about reports on Toggle including how to download a report, click here.