How to target specific postcodes

Send location specific and tailored content to your customers!

Lorna Fox avatar
Written by Lorna Fox
Updated over a week ago

You have loads of great location-specific content that you want to tell your customers about, here’s how you tailor your emails based on the location of your guests. 

  • From the left-hand side menu go to Email Campaigns > Broadcasts > Create New > Narrow Search by Personal Details. You will be taken to this page:

Defining your search

  • To find all contacts in one full Postcode, enter this postcode within the postcode section i.e. A1 1AA

  • To find all contacts in one Outcode, enter this e.g. A1

  • To find all contacts in many Outcodes, enter these as comma separate e.g. A1, A2, A3, A4, A5 etc.

Count results

To see how many customers your search will target simply click on the “Count Results” button at the bottom of the page. 

Saving your search

  • Once you’re happy with your search, don’t forget to save it so that you can use it again for future broadcasts. 

  • The saved search feature is dynamic so this will automatically update as new people are added to your database.

Don’t forget to split test your email too and then click next to carrying with your email send! To find out more about split testing click here.

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