To get started, provide confirmation in writing to your Feed It Back Account Manager that your data can be shared with Airship.
Once permission has been given, Airship will send API access details to Feed It Back. Feed It Back will configure your account to send data to Airship. Your Feed It Back Account Manager will inform you of any specific prerequisites before the Airship connector can be enabled for your account.
Data will be sent from Feed It Back in near real time. Anonymous data is not sent to your Airship database.
What data is sent?
Contact data - Title
Contact data - First name
Contact data - Last name
Contact data - Mobile number
Contact data - Email address
Contact data - Email opt in
Contact data - Post code
Contact data - Gender
Purchase history data - Transaction reference
Purchase history data - Transaction date
Purchase history data - Transaction unit
Purchase history data - Transactional lines (Item name, SKU, Quantity, Value)
Feedback history data - NPS score
Feedback history data - Date
Feedback history data - Unit
Feedback history data - Comments
Ask Feed It Back if you would like historic data added to your Airship database. You may also decide to only upload a portion of your historic data, for example only data from the past 12 months.
When a customer leaves feedback, the data is saved to your Airship database as transactional feedback data. Each time a customer has left feedback, a new entry is recorded. There is an example of what this looks like below.
The customer’s NPS (Net Promotor Score) rating is saved to Airship, which is used to recognise the ‘type’ of the feedback entry (Positive, Negative, Netural, Unknown).
If the customer left comments with their feedback, these are also saved to Airship:
If Feed It Back has integrated with your ePOS, this data is also sent to your Airship database. Where a customer has left feedback and made a purchase in one of your venues, the purchase data will be sent to your Airship database. An example of what this looks like is below.
View your data in Airship
Once the connector is enabled, you will be able to see data flowing into your Airship account, by navigating to Folders & Groups.
To access your Contact Folders in Airship, scroll down to “Contacts” in the main menu and select “Folders & Groups”.
You’ll be able to select your Feedback/Feed It Back Group to see contacts within that Group that have been added via the Feed It Back connector.
To view the booking data, open a contact record and click “View booking data”. This screen will show the booking record details for the customer.