Integrating Zonal with Airship will allow us to consume all basket data when we can associate it with a guest via a voucher, booking reference or loyalty card number.
Providing that a voucher was issued by Airship, or we have an integration with your booking/loyalty platform. When one of these touch points is used as part of a transaction - we will bring all the basket data associated with that guest and store it in Airship.
This is also a source of PoP!
Getting started
To set up the Zonal integration, first, you will need to contact your Zonal account manager and Airship Customer Success contact.
From Airship:
We'll create an SFTP shared drive to allow Zonal to send data over to us and provide some credentials
From Zonal:
Setup a daily feed of basket data to the SFTP
Provide a list of your site references so we can map to Airship locations/units
Airship will then configure the integration.
What data is sent to Airship?
This integration will not create or update any contact profiles. It will only apply basket data to a contact based on;
if they have been issued a unique voucher code via Airship, and that unique voucher code was used in a transaction
If the transaction was associated to a booking reference on the POS (Note, this is only possible via Zonal Tables or if you are on the latest Collins integration and the booking has left a deposit)
If the transaction had a loyalty card swipe associated (Note, this is only available if you have Zonal Loyalty)
We will store:
Order number
Order location (venue)
Order Items
Menu item name
Menu item price
Menu item quantity
Menu item PLU
View your data in Airship
Contacts are sorted into Folders & Groups against the visited venue (the venue the voucher was redeemed at / the transaction was made at).
From here, you can select your contacts - view all historic orders and items purchased within that transaction.