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Introducing: Airship AI

Greta Sidaraite avatar
Written by Greta Sidaraite
Updated over a week ago

Airship AI is your personal AI-powered assistant dedicated to helping you uncover insights across your wealth of data through natural-language interaction. In short, a really smart, AIrship-trained AI chatbot.

AI can help you uncover the power of your data and unlock efficiencies across the platform. This article runs through the key things to know before taking flight, but true understanding of how to make it work hard for you will come from getting your hands on it, and having a go.


Accessing Airship AI

There are two ways in to Airship AI:

  • This will be the first page you see as you login to your Airship account.
    You will also find Airship AI, as well as the Overview Page, as an item on the side navigation. This will take you to the Airship AI home where you’ll be able to start a new conversation, see suggestions, your previous threads, and access best practices tips and T&Cs.

  • You can jump directly into a new conversation by typing in your question in the Airship AI input on your Overview page.


Your first visit

The first time you use Airship AI, you’ll be asked to accept terms and conditions, and we’ll run you through some key information that’ll help you make the most of your Airship AI experience.

If these terms and conditions aren’t accepted, you won’t be able to access Airship AI.

Examples of what you can do

Struggling to think of a catchy subject line to entice your customers, ask for help from AI!

Wanting to know which brand sells best in your business?

Launching a new menu and looking for customers to invite, why not invite your top 10?


Good to know


Create new groups on Airship

If you’ve asked Airship AI to give a group of people based on criteria you’ve given it, you can then ask it to create a group on your Airship account. You’ll be prompted to choose a name for this group, and it will be placed in a folder called ‘Airship AI.

Draw graphs and tables

To help you visualise the information Airship AI is giving you, you can ask it to generate a graph, chart or table.

Be conscious of the data you have available

Coming to Airship AI with a knowledge of what data you do have available will help generate more accurate results. Asking it direct questions about data you don’t have increases the likelihood of giving spurious results.

Key areas to ask about

Email stats, feedback, booking, basket data, visit data, general guest demographics.

It knows our Academy

Airship AI can look across our Academy to give you a helping hand with Airship.

No guest data leaves Airship

In order to generate any guest groups, Airship AI uses AI only to build the ‘query’, or request, that is then used within Airship to surface the relevant data.

It’s trained to remain on-topic

We’ve trained it to stay firmly in the lane of helping you with your Airship account.

Threads are on a user level

Threads, or conversations, are saved on a user level rather than an account level. Other users on your account won’t be able to see your threads.

Airship AI data points

Data Point

What You Can Search For

Customers

- Pull from a previous query (include or exclude)
- Visits: pick a date range, specific events (like email clicks or birthdays), location, or visit type
- Bookings: by reservation date, creation date, or party size
- Birthday / Date of Birth
- How much they’ve spent
- Products: search by description or exact product ID, with purchase dates
- Number of visits or purchases
- Day of the week they visit
- Gender, email/SMS opt-in
- Feedback given
- Customer signup date - Email engagement

Feedback Ratings

- Location
- Feedback type (Positive / Neutral / Negative)
- Feedback category
- Date range

Email Broadcasts

- Email name or campaign tags
- Limit number of results
- Number of customers the email was sent to
- Sort by visits generated or clicks
- Sent date range


User guidance

Be specific and clear

Try "How did our latest email campaign perform?" rather than "Tell me about our marketing campaigns."

Break down more complex requests

Instead of "Analyse our customer feedback and suggest improvements," ask "What are the common themes in our customer feedback?" followed by "What improvements do customers suggest most often?"

Specify the format

Ask it to "Provide a list of the top 5 most effective promotions?" instead of "What are our best promotions?"

Iterate and refine

If the answer isn’t quite right, follow up with "Can you explain that in simpler terms?" or "Can you give more details on our customer retention rates?"

Be patient and experiment

If the first response isn’t what you expected, rephrase your question or try a different approach.

Help us improve

We’re committed to continual iteration of the model to improve its effectiveness, and your feedback is vital in that process. Hovering your mouse over any response will give the opportunity to tell us if the response was good or not so good. This goes directly to us so we can directly target areas to improve.

If you’ve got any more detailed feedback, get in touch with us through your normal channels and we’d love to hear how it’s going.

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