Tags are labels you can attach to your emails - both manual broadcasts and automated emails - to group and categorise them.

They make it much easier to track how a specific set of emails has performed when you come to reporting.

For example, tag all your Christmas campaign emails with 'Christmas Campaign 2026' and you can pull a report later to see exactly how that campaign performed as a whole.

On the Broadcast review page, look for the 'Add broadcast tags (optional)' box.

Type your tag, click 'Add Tag Word' and you're done. Airship will also suggest previous tags as you type, so you can keep things consistent. 👍

You can add multiple tags.

Go to Insights > Reports > Campaigns and run the 'All email campaigns, grouped by tags' report.

Select your date range, run it, and download the CSV. Open it in a spreadsheet and filter by the 'tag' column to see how your tagged emails performed.

Idea: if the data doesn't contain personal customer data, why not run the report through an AI tool to analyse the results fast?

Consistency is key. A few ideas for naming conventions:

Whatever style you pick, stick to it - it'll make filtering in reports much easier down the line.