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How to set up a Retention Email
How to set up a Retention Email

Show your less active customers what they are missing and get them engaged by creating a Retention Email. Here’s how!

Oskar Smith avatar
Written by Oskar Smith
Updated over a week ago

Before you start you should create and save the email as a Retention Email. Remember to include an offer in this email that nobody will be able to resist!

  • Once you’ve got your Retention Email saved, from the left hand side menu click Retention > Saved Messages. 

  • Select “Click here to assign E-Flyer”. 

  • Choose an email from the list. 

  • If you are using your Head Office account, you will be asked to confirm if you want to set this up for all units. If this is the case, click “Ok”. Alternatively, if you have a different Retention Email for an individual unit, change your unit by clicking the dropdown under “Show Saved Messages of” and repeat the steps above.

Then confirm with us that this is ready to go and we'll complete the final step.

And that’s it! This email will be automatically sent to those less engaged customers to remind them how awesome you are. 

What does a retention email do?

Airship will look to see if any contacts haven't interacted with the database within a certain time period. This is in terms of not opening an email for a prolonged period of time.

A retention email will be sent to contacts and if they don't interact with this email, they will be cleaned from the database.

Why it's important to set up retention emails? 

Retention or re-activation emails are essential to retain customers who might have forgotten or not interacted with your brand in a while. Retention emails can also be used as an opportunity to push the customer further along the journey: an exclusive offer or discount code can be used to encourage customers to re-engage with your brand. You should focus on the language used in your re-activation email: if a customer has not engaged for a period of time, then they may do you more damage than good in trying to re-engage.

For more information on customer journeys see our blog post here.

Now that we’ve covered Retention Emails, you might want to know how to set up Welcome Emails. We show you how to do that here. And for Birthday Emails, click here

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