Once PoP segments have been activated on your account you’ll be able to start targeting these segments. You can send manual broadcasts to your customers or you can set up automated trigger emails to encourage repeat visits and guide your customers through these segments and ultimately increase your number of Platinum guests. 

Head to Send > Email > Simple search and click on the PoP Segment dropdown at the top of the menu. 

You can then choose which segments you'd like to target by selecting Include this segment. You can add this to your usual search criteria to make your emails even more relevant to your customers.
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You can now target your customers based on how many times they have visited you over a certain amount of time and in specific locations if you want to narrow it down.

Under ‘Narrow Search by Inclusions’, go to PoPs search criteria and select the X number of PoPs you want the guests to have in the last Y days, or between the specific dates. For example, you might want to send an email to everyone who had more than 2 PoPs in Sheffield last week or you could target those guests who have visited you 10 times in the last 2 months with Loyalty offers and so on.
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To create your PoP segment triggers you need to use the date trigger section. Head to date triggers > create email.
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You can then use the dropdown option to select which segment you want to set up your trigger for.

You can target your customers X days after they’ve been added to each segment, this could be used to set up multiple date triggers to encourage your customers to move through your segments. An example of how a customer journey could look is below:

To view how many contacts are in each segment you can head to Contacts > PoP segments

Here you can view how many of your customers sit in each segment and the average email read rate of each.