Things to consider before you start:

  • Do you want to include unique codes in your emails?

  • Plan out the journey you want your guests to experience. These emails will be going to customers following a visit or to encourage them to make a repeat visit.

  • Remember to create and test your email. Click here for instructions on how to do this.

These automated emails are triggered based on when the guest is added to that particular segment. You can create as many emails as you like to encourage your guests to move through the PoP segments and ultimately become regular customers!

Check out our recommendations for targeting your PoP segments here.

In the example below we’re setting up an email to go one day after the customer has made their first visit (and been added to the bronze segment).

  1. Head to Date triggers > Create email.

  2. Load your email from the "previously saved email" dropdown.

  3. Select the PoP segment you’d like to target, e.g “PoP 2 - Bronze guest awarded date”

  4. Select the time of day you want your email to be sent.

4. Add your simple search criteria to select which guests you want to target with this trigger, you could just include all folders to target all of your guests.

5. Add your tag so that you can easily group these emails together in your reports. This should be “Bronze PoP” or similar.

6. Once you are happy that everything is correct, click “Create” and then “Next”. You should now be sent through to a screen that looks like this:

7. On this page you can see the details of the email you have just set up. You can also pause, delete and edit the email if you need to, with the symbols on the right hand side.

8. You can get back to this page to view your emails by going to date triggers > scheduled emails.

Continue this process until you're happy with your customer journey. Get in touch with us on support@airship.co.uk for any help with planning or setting up your PoP journey.

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