Getting set-up with 125 Insights is straight forward! You'll need to provide three things to them:
A REST API token
Your Airship Account ID
A list of your Airship Unit IDs (locations)
Creating an API token
You'll need to create an API "Personal Access Token" for them to be able to pass data into your account securely.
To do this. you can either
A) invite your contact at 125 Insights as a user to your Airship account and let them do this themselves, or;
B) you can do this on their behalf and pass the token on to them securely.
To create an API Personal Access Token, follow our guide here >
Airship Account ID
125 Insights may also require your Airship Account ID. If you're not sure what this is, please request it from our Customer Success team.
Airship Unit IDs
125 Insights will also require a list of Unit IDs (locations) in order to associate purchases with the correct locations in Airship. The Airship Customer Success team will be able to provide this list.
Data will be sent from 125 Insights in near real time. Anonymous data is not sent to your Airship database.
Personalised Surveys
If you have a POS integration and want to get customised surveys based on what was ordered set up, please check our guide here and get in touch.
What data is sent?
Contact data - Title
Contact data - First name
Contact data - Last name
Contact data - Mobile number
Contact data - Email address
Contact data - Email opt in
Contact data - Post code
Contact data - Gender
Purchase history data - Transaction reference
Purchase history data - Transaction date
Purchase history data - Transaction unit
Purchase history data - Transactional lines (Item name, SKU, Quantity, Value)
Feedback history data - NPS score
Feedback history data - Date
Feedback history data - Unit
Feedback history data - Comments
This data contributes to PoP (proof of presence).
Historic data
If you would like your historic contacts uploading, a manual upload of contact data will be required. Ask 125 Insights if you would like historic data added to your Airship database. You may also decide to only upload a portion of your historic data, for example only data from the past 12 months.
Feedback data
When a customer leaves feedback, the data is saved to your Airship database as transactional feedback data. Each time a customer has left feedback, a new entry is recorded. There is an example of what this looks like below.
The customer’s NPS (Net Promotor Score) rating is saved to Airship, which is used to recognise the ‘type’ of the feedback entry (Positive, Negative, Netural, Unknown).
If the customer left comments with their feedback, these are also saved to Airship:
EPOS data
If 125 Insights has integrated with your ePOS, this data is also sent to your Airship database. Where a customer has left feedback and made a purchase in one of your venues, the purchase data will be sent to your Airship database. An example of what this looks like is below.
View your data in Airship
Once the connector is enabled, you will be able to see data flowing into your Airship account, by navigating to Folders & Groups.
To access your Contact Folders in Airship, scroll down to “Contacts” in the main menu and select “Folders & Groups”.
You’ll be able to select your Feedback/125 Insights Group to see contacts within that Group that have been added via the 125 Insights connector.
To view the booking data, open a contact record and click “View booking data”. This screen will show the booking record details for the customer.