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Privacy Rights

We believe that individuals should have control over their personal data and we’re committed to helping your guests exercise those rights.

Oskar Smith avatar
Written by Oskar Smith
Updated this week

Airship complies with the UK GDPR and other relevant privacy laws.

You control your data

If you’re an Airship customer, you have full control over the data you manage in our platform. We act as a processor on your behalf, which means:

  • You decide what data is collected.

  • You decide how it’s used.

  • We keep it safe and process it only according to your instructions.

Tools for managing guest privacy

We’ve built tools to make it easy for your guests to:

  • View and manage their preferences

  • Opt out of communication

  • Request access to or deletion of their data

These tools are available through our Data Preferences Centre, which you can learn more about here Introducing the Airship Data Preferences Centre

Data retention

We retain data for as long as necessary to support your business needs, and in line with our privacy policy. You can also configure your own retention rules within the platform.

Where to find our privacy policy

You can view our own full privacy policy here:

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