Overview

Airship can store customer data directly from your Toggle account.

Purchaser data

Any customers who purchase from your Toggle web shop will be stored in Airship to the Head Office unit, when they opt-in for marketing.

Airship will store:

  • First name

  • Last name

  • Email address

  • Email opt in

Customers will also be automatically categorised into groups to show which product(s) they purchased:

If the customer purchases more than one item, they will be added to each relevant product group in Airship.

Card holders (registered recipients)

Similarly, when a recipient of a card registers it to themselves and opts in for marketing, they will be stored in Airship under a Toggle Card Holders group on the Head Office unit:

Again, Airship will store:

  • First name

  • Last name

  • Email address

  • Email opt in

Card redeemers (registered recipients)

Where a registered card holder subsequently redeems a card, Airship will store a copy of the contact in a Toggle Redeemers group:

Airship will also put the contact in a Redeemers group on the relevant unit that the card was redeemed in (this is why mapping your Toggle sites to Airship units is important)

How to get connected

Head on over to Toggle to read how to start sending your Toggle data to Airship >

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