📥 New to running reports? Check out our guide How to download and analyse a report for a step by step walkthrough of how to run, view and download your results.
This is one of the most useful numbers to know before planning a campaign.
The Total opted-in contacts report gives you the total number of unique contacts on your database who are opted in to receive marketing.
To run it, go to Insights > Reports > Contacts and click on Total opted-in contacts.
Hit Run Report and you're done. 👍
💡 Want a broader picture of your database including opted-out contacts? Check out the Contact totals by day report in the Popular section.