When you are sending an email, you will come to the Edit Link Attributes page where you can add your Google Analytics UTM tags, which will allow you to see how many people clicked on to your website from specific emails within Google Analytics.

Campaign name can be anything that’s related to your email so you can then easily see within Google Analytics which email those customers have come from.

Campaign Medium is always Email.

Campaign Source is always Airship.

Once you've added these details, click apply to all and you will see the red crosses turn to green ticks, and then click next.

These will then automatically pull through to your Google Analytics account.

If you would like these turning off for all emails, let us know at success@airship.co.uk