Where to find the Trends reports
To find your reports, log into Airship and go to Insights > Reports. This will open in a new tab in your browser.
Once you're in, click Trends from the left-hand sidebar.
What's in here? 🗂️
The Trends section is all about patterns over time. The reports here help you understand how your database is growing, how often guests are visiting, where your contacts are coming from, and how different parts of your account are performing. If you want to spot what's changing and why, this is a great place to look.
The reports 📋
🔗 Comparison of interaction touch point totals
Shows you which of your interaction touch points are generating the most data over a date range you choose. Touch points include things like WiFi sign-ups, booking platforms, and Proof of Presence data.
Useful for: Finding out which of your data sources is contributing the most, for example whether WiFi interactions are bringing in more PoP data than your booking platform.
📊 Contact totals by day
Shows you how many contacts were on your database for each day within a date range you choose. Includes both opted-in and opted-out contacts.
Useful for: Seeing how your database has grown or changed day by day over a specific period.
📈 Database trends by location
Shows you database growth trend percentages broken down by each of your locations over a date range you choose.
Useful for: Seeing by what percentage your database has grown at each individual location, and spotting which venues are growing fastest.
🏢 Number of contacts associated with multiple locations
Shows you how many of your contacts are connected to more than one of your venues.
Useful for: Understanding how many of your customers visit multiple locations rather than just sticking to one.
🕐 Recency of visit summary
Shows you what percentage of your database has visited within the last week, month, 90 days, 6 months, and year.
Useful for: Getting a quick snapshot of how recently your contacts have been engaging with your venues and spotting how active your database is overall.
🔁 Visit frequency
Shows you the average number of times a guest has visited your venues within a date range you choose.
Useful for: Understanding how often your average guest comes back, for example how many times a year the typical guest visits your sites.