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What kind of data can Airship store?

Airship can store a huge variety of data. Here's an overview...

Oskar Smith avatar
Written by Oskar Smith
Updated over 5 months ago

If you're looking to get a quick overview of what data Airship can store, we've provided a summary below. This might prove useful if you're looking at how you might map your existing data to fields in Airship.

Contact Data

First name

Last name

Title

Date of Birth

Gender

Email

Mobile number

SMS opt-in Y/N

Email Y/N

Postal opt-in Y/N

Call opt-in Y/N

Building Name

Building Num Street

Locality

City

County

Postcode

Country

+ any number of additional custom fields

WiFi Data

WiFi interaction time

WiFi interaction location

WiFi interaction device type

Feedback Data

Feedback location

Feedback creation date/time

Feedback source (Email, Facebook, Tablet, Twitter, Website)

Feedback Type (positive, negative, neutral)

Any number of feedback rating categories (e.g. Food = 10, Drinks = 8 etc.)

NPS

Feedback Verbatim Comments

Purchase History Data

Purchase location

Purchase date/time

SKU

Description

Value

Quantity

Booking data

Booking date/time

Booking location

Booking type (Lunch, Dinner, Anniversary, Birthday, Private Hire etc.)

Booking source (Email, Website, In-house etc.)

Booking party size

Deposit value paid (optionally split across food, drink, entertainment)

Voucher Data

Voucher code

Assigned date

Redeemed date

Redemption location

Loyalty data

Member Number

Loyalty interaction date/time

Interaction type (points credit/points debit)

Loyalty interaction location

Employment History Data

Employment start time/end time

Employment sector (IT, Travel, Agency,

Government, Finance etc.)

How do I get my data into Airship?

For further reading, take a look at:

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